It’s the hope of all marketers that we create a great campaign that inspires positive word of mouth. Viral is what we dream of in creating content or launching new outreach.
But why on earth Levi thought this was a good strategy is beyond me? Reaction: Stunned and strongly repulsed from their brand comes to mind.
Geeky personal assistant learning to become more ninja warrior. Ms. Magepants, indie music lover, lead org PCBoston. Saving people's sanity since 2007. 
