What the f&!@ were they thinking?: Levi 501
- October 2, 2008 - by Chel, in blog, marketing, with 9 comments -
It’s the hope of all marketers that we create a great campaign that inspires positive word of mouth. Viral is what we dream of in creating content or launching new...
It’s the hope of all marketers that we create a great campaign that inspires positive word of mouth. Viral is what we dream of in creating content or launching new outreach.
But why on earth Levi thought this was a good strategy is beyond me? Reaction: Stunned and strongly repulsed from their brand comes to mind.
Rox, nothing to do with your age at all! Shannon, it's disturbing that this has sexual overtones with those particular graphics and "monsters" to get the point across. Just yeah, not working.Anji, yeah I'm sure that's not the type of viral they were imagining.
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