The Long and the Short of Chel
Chel is many things. By day, she’s the Senior Marketing Analyst at SHIFT Communications in Boston (able to leap tall buildings in a single bound, as well as a host of other super-heroine feats). She is an analytics and marketing geek. It’s true; to say that she loves this stuff is a gross understatement. It’s this love that sets Chel ahead of the pack & allows her to see data in a way that few others can.
By night, she wears many hats (and also capes). She’s a ninja (no, really, it’s true), seeker of knowledge and self-improvement, runner, and slayer of Internet dragons.
Chel can often be found with her nose stuck in a book–she’s a voracious consumer of all things written. If she’s not there, she could be sharing her thoughts & opinions on her blog or bandying World of Warcraft lore about with her friends online. Or? She may have donned her chef’s hat, as she seeks to create new, healthy food combinations (and when that doesn’t work out, french cream appl pie) that may or may not have resulted in broken pizza stones.
She has an overdeveloped crush on Lush’s Orange Blossom perfume (it’s divine, that stuff is), is possibly obsessed with refreshing her Fitbit Flex stats, and has a love of Asian culture, its food, and its grace that is rooted at her very core. It’s true! She’s learning Japanese and Korean as she prepares to realize her 5-year goal (no, she’s not gonna say what that is just yet) and a lifelong dream in which Asia plays a vital role.
For the past 5 years, she’s worked with all sorts of folks, from individual business owners to Fortune 500 companies, helping each ﬁnd their way through a morass of technological solutions and implementing systems to ﬁnd those things that will help grow their business most effectively. With a focus on education and understanding in marketing, social media and analytics, Chel’s goal has always been to help businesses understand new technologies and how they apply to their specific industry. She has a depth of knowledge of Google Analytics, Salesforce, and WordPress design and development that allows her to make these tools sing and dance for her clients. If that’s not enough, she’s a virtuoso of e-commerce, email marketing, search engine optimization (SEO), research and competitive intelligence, content marketing and social strategy.
As Director of Operations of Podcamp Boston, her expertise in operations and event management have come together to organize an event dedicated to teaching the masses about social media and podcasting. From securing venues and sponsorships to marketing the event to to the world at large, and making it all come off without a hitch, Chel’s efforts with Podcamp Boston have earned her rave reviews.
Chel is lucky enough to practice martial arts (we told you she was a ninja) at the Boston Martial Arts Center, where she studies the teachings of Stephen K. Hayes. She is working on her upcoming book, Podcasting in a Social World, scheduled for release in early 2014.
What others have to say:
“Michelle, or Chel, is one of the bulletproof, rock-solid people you can depend upon to get things done.” - Christopher S. Penn
“Her productivity assistance is invaluable for someone like myself, running multiple businesses and projects, and she is excellent at making sure my foundation is rock solid before I embark on any new venture.” - Leslie Poston
“But perhaps more importantly, as I started to realize how incredibly competent she was, I found myself looking for things I could hand off to her. Now, I’m addicted. I absolutely can’t imagine not having Chel to magically make my tech and admin problems disappear.” - Helena Bouchez
“Michelle is a GEM! She was completely professional, went above and beyond the call of duty, and provided us with support that we needed on a very complex project. I was constantly impressed with her work and felt very reassured knowing that she was on the job.” - Scott Monty
Future past or the path to Chel (in first person)
Answering typically to “Chel”, I (yes, we’ve abandoned that third person stuff) grew up in a very small town in the south that no one knows. As a child, I would read anything that had words on it and wasn’t moving. Or so my mom liked to insist. I played a lot of Atari and Nintendo in my spare time. Then I heard about this shiny new thing call the internet and begged to have it “turned on”. (GEEK!)
After getting connected, I went on to join communities like Memespace (created by Chris Abraham) and Brainstorms (created by Howard Rheingold). After some intense life lessons and a lot of changes, I discovered a crazy online world called Second Life. Choosing the name Chel Pixie, it stuck as a nickname and a brand. Chelpixie.com still hosts my blog and @chelpixie is where you can find me on Twitter.
Mid 2007, I realized I wasn’t content with the empty beauty of the pitch black sky in my small town and I moved to Boston. I quickly fell in love with the city and have since enjoyed the quirkiness of the T as well as the sparkly skyline at night.
Featured in the following media:
Contributor to the DMA Atlanta Newsletter
Escape Velocity – Guest blogger – Getting hit in the face can be a good thing
Things and places I support…
Podcamp Boston – a podcasting and new media unconference in Boston, MA
Podcamp Foundation – The organizing foundation of Podcamp
Boston Martial Arts Center – My dojo in Boston
Virtual Hot Wings & Matthew Ebel