social media : digital project management
Posted by Chel | Oct 2nd, 2008
What the f&!@ were they thinking?: Levi 501
It’s the hope of all marketers that we create a great campaign that inspires positive word of mouth. Viral is what we dream of in creating content or launching new outreach.
But why on earth Levi thought this was a good strategy is beyond me? Reaction: Stunned and strongly repulsed from their brand comes to mind.
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Michelle Wolverton is digital project manager, who also consults on a variety of social media topics. She has the crazy pleasure of being lead organizer of PodCamp Boston 4. She also runs her own agency with a love of non-profit initiatives. Known for her love of Matthew Ebel and strong social media presence, she writes here about things that interest her.
Disclaimer: All posts are the personal thoughts and opinions of Chel and not her clients.
