It’s the hope of all marketers that we create a great campaign that inspires positive word of mouth. Viral is what we dream of in creating content or launching new outreach.
But why on earth Levi thought this was a good strategy is beyond me? Reaction: Stunned and strongly repulsed from their brand comes to mind.
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Hubspot, the nifty little service [...]
I was reading Mitch Joel’s post on Twitter as “The Social Pulse of Life” and I started to comment but it kept getting longer and longer. I decided that continuing my thoughts over here would be a good idea.
I’m not surprised that Second Life or other virtual communities weren’t mentioned on his “comments based” [...]
Say what? Prince is releasing free copies of his CD in the Sunday Mail?
Fans love this kind of stuff. People in general love *free* stuff. It’s free *Prince*. Drop “shipping” your CD to thousands of people at no cost to them and they just might give a listen. They might [...]
Michelle Wolverton is a Social Media Evangelist for Vibemetrix. Known for her love of Matthew Ebel, social media, and all things pixie, she writes here about things that interest her. 
