It’s the hope of all marketers that we create a great campaign that inspires positive word of mouth. Viral is what we dream of in creating content or launching new outreach.
But why on earth Levi thought this was a good strategy is beyond me? Reaction: Stunned and strongly repulsed from their brand comes to mind.
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Hubspot, the nifty little service [...]
Michelle Wolverton is a Social Media Evangelist for Vibemetrix. Known for her love of Matthew Ebel, social media, and all things pixie, she writes here about things that interest her. 
