A million tweets, Facebook shares, YouTube views.  We need to ask ourselves if awareness matters.  Does it realistically achieve the goals we seek? Over the last week or so Invisible Children’s KONY 2012 video and other marketing components have spread across the web like wildfire. Striving to achieve their goal of spreading the word about... Read More →

The fun version: http://theoatmeal.com/ The long version, but important: The Bill – SOPA A good summary on why SOPA sucks by Mashable. Read More →

Remember the days of searching places like Yahoo to find the best results that fit?  I can remember painfully clicking link after link to find the relevant search results on my search topic.  Me and the back button?  We considered getting engaged. I came across a Search Engine Land experiment on how the new Google Search... Read More →

Last year, my friend Chris took a long trip and asked a handful of people, including me, to write some inspirational stories on his blog for the period he was gone.  Chris took the stories that we told and packaged them up in a free download, I wanted to share it with you – Awaken... Read More →

Yeah I know it’s 4 days into 2012, so why am I looking back?  Because I find it interesting which were my top 5 post last year and would like to share them with you because I know there are nuggets that will make you more productive if nothing else. Stop Using Your Inbox as... Read More →

At the first of the year, for a few years now, Chris Brogan has inspired me to think of and post three words that I want to strive to define the new year by.  I had to think about it a bit more than usual this year as so many things have threaded through my... Read More →

This is part two in my Social Inbox Zero series. We get hundreds of messages a day from Twitter, Facebook, LinkedIn, etc.; not to mention the many email addresses to manage daily.  Everyone looking for a one button/tool solution, stop now.  Maybe one day we’ll have a one button push marketing computer that weighs the pros, cons... Read More →

Julien used to intimidate the hell out of me.  Then he pushed me. Go ahead, think of something that you want to do but you’ve put off because of every reason excuse imaginable. Now go read The Flinch.   You have no reason NOT to read it, it’s one of the best damn life lessons you’re... Read More →

If you want to sell, let’s say, Cat Genie’s.  Are you going to contact every blogger with a huge reader base on the internet and ask them to blog about the Cat Genie?  No. (I hope you said no to that. If you didn’t, you have far more important things to do that do not... Read More →

Below are the slides from my Social Inbox Zero presentation at Podcamp Boston 6. It’s a short demonstration of the roadmap for all social inbox zero posts which will be released soon. If you have questions about how to organize your social data, please get in touch! Social inbox zero View more presentations from Michelle... Read More →