Monday Morning Brand Quarterbacking
In the rapid fire internet time, brands can’t afford to have a divided message when social sharing. I can understand why companies think it’s risky to interact online with consumers after watching the Kenneth Cole debatcle unfold on Thursday followed by the Super Bowl ad gaff by Groupon on Sunday. The tweet by Kenneth Cole was in short, distasteful. The internets were fired up and pointing the blowtorch at Kenneth Cole. Someone deleted the tweet from his stream, followed up with a tweet pointing folks to an apology on Facebook. As a side note, they can’t seem to get their stories straight. It wasn’t a joke, it was a joke, it was a prank…..seems to[.....]
Two Reasons why I’m invisi-pixie…
12 more days until Podcamp Boston 4! & Work – Hire me? It’s important to me to do a great job for my clients and to make this Podcamp Boston rock for all of you this year. So I have a good excuse for not blogging. We’re definitely smaller this PCB on the 4th go around but I think the economy is getting to everyone. The discussion rather than presentation format has me excited. Not to mention, C.C. Chapman and Ron Ploof are heading up the What’s Next discussion. There are some great discussion leaders over at http://podcampboston.org/schedule-preview One of the best things about running the conference is the people that come together into the community to[.....]
Brain Dump
My friend, C.C. Chapman often has brain dumps on his blog and they seem to help him move forward with his day. I really wanted to post here this morning and not about any particular thing so I’m going to try his method. Speaking of C.C., I got my Akoha deck in the mail yesterday and am super excited to have it in my possession. Have you checked out Akoha? It’s a type of pay it forward mission, you get a card, you give a card along with what action/gift/thought it has for a mission to a friend/person. Once they get the card they can go to the website and enter the details, get karma[.....]










