Top 5 Posts of 2011
Yeah I know it’s 4 days into 2012, so why am I looking back? Because I find it interesting which were my top 5 post last year and would like to share them with you because I know there are nuggets that will make you more productive if nothing else. Stop Using Your Inbox as a Todo List The last to do list you’ll ever need 4 Sanity Saving Tricks for Gmail Social Inbox Zero How Klout Scores Could Be More Useful to Marketers (though this applies to brands giving away perks too) Okay no more looking back, use these to help you jump forward and make 2012 a grand success!
How Klout Scores Could Be More Useful To Marketers
If you want to sell, let’s say, Cat Genie’s. Are you going to contact every blogger with a huge reader base on the internet and ask them to blog about the Cat Genie? No. (I hope you said no to that. If you didn’t, you have far more important things to do that do not involve Klout scores.) First you need to know if they have a cat or talk about cats or are influential about cats. Enter Klout. It has a nice nifty easy number for you to tell you exactly who to approach, right? Wrong. It doesn’t matter how high a blogger’s Klout score is, if they don’t have a cat or talk[.....]
Chel Consulting
For a couple months now, in between the craziness of work life, I’ve finally wrapped up the niggling little parts of what was left in getting my official business site launched. If you’ve always wondered what on earth it is that I do exactly, I hope this will help explain it a little more clearly. I would appreciate feedback if it does or doesn’t meet that goal. My blogging will remain on chelpixie.com Introducing ChelConsulting.com
Monday Morning Brand Quarterbacking
In the rapid fire internet time, brands can’t afford to have a divided message when social sharing. I can understand why companies think it’s risky to interact online with consumers after watching the Kenneth Cole debatcle unfold on Thursday followed by the Super Bowl ad gaff by Groupon on Sunday. The tweet by Kenneth Cole was in short, distasteful. The internets were fired up and pointing the blowtorch at Kenneth Cole. Someone deleted the tweet from his stream, followed up with a tweet pointing folks to an apology on Facebook. As a side note, they can’t seem to get their stories straight. It wasn’t a joke, it was a joke, it was a prank…..seems to[.....]
How to Sell Your Product in Less than a Minute
I read about SwiftKey after seeing it tweeted as a keyboard alternative for Android users. When I landed on the home page of their website I saw this: I immediately went to search for their app and paid for it. It took less than a minute to sell me on this product. I haven’t come to any conclusions about how effective it is and I don’t know anything about their customer service, but they got me to spend. While social matters, that sale is the ultimate goal. (Keeping customers is another blog post. ) How can you make people buy into your product when you have less than a minute? Does your website/landing page/marketing efforts[.....]
