A million tweets, Facebook shares, YouTube views.  We need to ask ourselves if awareness matters.  Does it realistically achieve the goals we seek? Over the last week or so Invisible Children’s KONY 2012 video and other marketing components have spread across the web like wildfire. Striving to achieve their goal of spreading the word about... Read More →

Below are the slides from my Social Inbox Zero presentation at Podcamp Boston 6. It’s a short demonstration of the roadmap for all social inbox zero posts which will be released soon. If you have questions about how to organize your social data, please get in touch! Social inbox zero View more presentations from Michelle... Read More →

Inbox Zero.  We’ve dabbled in it, read about it, tried to make it work for us, sometimes we succeeded.  The system is like any system.  It works if you are loyal to it. If you practice it consistently. If you aren’t familiar with Inbox Zero, it’s a system designed to help you tame your inbox.... Read More →

After following this discussion on Google+ about the evolution of social network adoption and a number of other posts regarding excitement for a chance to cut down on the noise/shares/etc,  I find I must point out something fairly obvious. Filtering social networks is YOUR responsibility. In 2007, FriendFeed was the shiny new tool at the... Read More →

It’s been a crazy 5 years, well, 4 for me, but 5 for Podcamp Boston. For those of you who do not know the history of Podcamp: A PodCamp is a usually free BarCamp-style community UnConference for new media enthusiasts and professionals including bloggers, podcasters, YouTubers, social networkers, and anyone curious about new media. The... Read More →

There’s a lot to say for practice, but at some point we have to jump out of the plane or into the deep end.  We cling to the safety blanket of what it is, instead of doing the things that would get us to the place we envision in our minds.  This applies to all... Read More →

We need to get started on Facebook, start tweeting about our business, stick social media icons on our pages, get social and maybe that will save our business. Um, no. Social media will not save your business. It might enhance it, connect you with others in your industry, and provide some leads.  Instead of waiting for the... Read More →

As a member of the social media community, I often echo Chris Brogan‘s advice of be human.  My experience has been that for the most part people are human almost always.  When you hear corporate names like Walmart, you might not think of warm, human communication. Perhaps after reading this you’ll reconsider. This afternoon my... Read More →

Sarah Wurrey invited me to be a panelist on the Roundtable Podcast with her and her co-host (and new host) Jen Zingsheim. On the podcast we talked about socnet overload, social media and philanthropy, and measurement tools.  You can listen to it here. Afterward I was thinking about social networking and overload and we all... Read More →

I’ve started a Meetup.com group for Boston area marketers and small businesses to learn about outreach to bloggers. The first meeting will be on October 27th at 7 PM over at Andala Coffee House in the downstairs room.  I’ve asked Todd Van Hoosear to speak for about 20 minutes on the topic of how to... Read More →