The Flinch -

When Julien’s new book was all set to hit the internet, I encouraged him to at the very least put up a landing page.

After my suggestion he asked for my help to get the site ready as possible in a week’s time. For now he wanted to keep it incredibly simple but I wanted him to have the flexibility to build upon it later with WordPress.

We used the Tumble theme as a base with very minimal content. After the theme and content were up, we worked together to run A/B testing to optimize the content before the launch of the book.

Psst. I’ll let you in on a little secret, you should read this book. Don’t over think this, just go download and read. The book is free, the lessons are invaluable and you will learn something about yourself.