Writing Shorter Email Subject Lines for Mobile Mail

How short are your subject lines?  Do you find the majority of your customers are reading your email newsletters on their mobile devices? In January this year, PEW released a report on Internet, broadband, and cell phone statistics stating that they “…found that 83% of adults have cell phones or smartphones”.  With mobile use increasing and Apple’s iPad release this year, it’s important to be as concise as you can when... Read More

Start Fresh: 6 Ways to Get Organized for 2009

Ready for the new year in just a few days? I’m still working on it but I thought I’d give you some of my best ideas to help you get things going.  Hopefully it helps you start your new year off right. Email Get your folders and labels created in Gmail.  If you don’t use Gmail, you can still create folders and rules in your inbox to filter out the stuff that’s just noise.  Clay Shirky said it best, It’s not information... Read More