I recently finished a project that has required me to skim resources that are related to kids, education and digital media skills.  It’s made me ponder our educational situation here in the U.S. I’m also pondering how the generational lag between teachers and students is, in some cases, contributing to a lack of very necessary... Read More →

There’s a lot to say for practice, but at some point we have to jump out of the plane or into the deep end.  We cling to the safety blanket of what it is, instead of doing the things that would get us to the place we envision in our minds.  This applies to all... Read More →

When doing business online, one of your first priorities is to make it dead easy to buy.  It is the responsibility of a business to provide a flawless experience online for customers when they get into the sales process.  The goal of every business should be to convert the sale, yes? As an assistant, I... Read More →

The past couple days the techiverse has been entertained and/or irritated at Google Buzz, Google’s stab at social networking.  This isn’t another post about Google Buzz, but rather the hidden gem of Social Circle and Social Search. Combined with their acquisition of Aardvark, Google is amassing utilities to enable social search to take social media... Read More →

Just wanted to throw a heads up that I wrote a post on CRM use for Virtual Assistants with some details on how I use BatchBook to keep up with everything AND get some unique CRM features such as the social media SuperTag. I’m currently working with BatchBlue on a few projects as a project... Read More →

It’s the hope of all marketers that we create a great campaign that inspires positive word of mouth.  Viral is what we dream of in creating content or launching new outreach. But why on earth Levi thought this was a good strategy is beyond me?  Reaction: Stunned and strongly repulsed from their brand comes to... Read More →

Want to learn more about using marketing to grow your business? Enter the Inbound Marketing Summit! On September 8th, you can do just that with speakers like David Meerman Scott, Seth Godin, Chris Brogan, Chris Penn and Greg Verdino.  It’s a line up that you don’t want to miss in Cambridge, MA. Hubspot, the nifty... Read More →