What Education Can Learn from Marketing
I recently finished a project that has required me to skim resources that are related to kids, education and digital media skills. It’s made me ponder our educational situation here in the U.S. I’m also pondering how the generational lag between teachers and students is, in some cases, contributing to a lack of very necessary skills for students graduating and learning in a digital age. It’s not a case of teachers being poorly... Read More
6 small business marketing tips to do right now
There’s a lot to say for practice, but at some point we have to jump out of the plane or into the deep end. We cling to the safety blanket of what it is, instead of doing the things that would get us to the place we envision in our minds. This applies to all areas of life: saying no, learning martial arts, taking downtime, working on our own content, taking a leap from our day job, jumping on the speaking bandwagon, or writing a book. There... Read More
Want more sales? Make it easy.
When doing business online, one of your first priorities is to make it dead easy to buy. It is the responsibility of a business to provide a flawless experience online for customers when they get into the sales process. The goal of every business should be to convert the sale, yes? As an assistant, I spend a lot of my time managing speaking information, travel schedules and flight/hotel bookings for clients. For example, booking a hotel should... Read More
How To Market With Google’s Social Search
The past couple days the techiverse has been entertained and/or irritated at Google Buzz, Google’s stab at social networking. This isn’t another post about Google Buzz, but rather the hidden gem of Social Circle and Social Search. Combined with their acquisition of Aardvark, Google is amassing utilities to enable social search to take social media to the next level. What are social search and social circles anyway? What makes up our... Read More
How I Use BatchBook
Just wanted to throw a heads up that I wrote a post on CRM use for Virtual Assistants with some details on how I use BatchBook to keep up with everything AND get some unique CRM features such as the social media SuperTag. I’m currently working with BatchBlue on a few projects as a project (or blue manager) of sorts. I’m really excited to be helping them out. If you’re a huge HARO fan, check out BatchBlue’s new way to keep... Read More
