The Most Important Business Strategy In The World

“Only one thing matters in this life and that is to get them to sign on the line which is dotted” – Glengarry Glen Ross The following video is NSFW. The quote above summarizes the important part nicely, but the context is in the video. These are shiny objects: Your website Twitter Facebook Yelp Google Places Analytics SEO This is not: People who pay you money. What matters here?  What’s going to keep your business open... Read More

2011 Challenge: Learning to Love Sales

I hate sales. Let me rephrase that. I hate the idea of cold calling prospects, pinging Twitter accounts, filling people’s inboxes in hopes to get their attention long enough to take money from them.  I find it highly distasteful.  I hate the subtle sales pages that make promises for only $47 dollars you get a short education on how to make thousands of dollars.  (I’ve been told those pages work to sell products. I have no direct experience... Read More

6 small business marketing tips to do right now

There’s a lot to say for practice, but at some point we have to jump out of the plane or into the deep end.  We cling to the safety blanket of what it is, instead of doing the things that would get us to the place we envision in our minds.  This applies to all areas of life: saying no, learning martial arts, taking downtime, working on our own content, taking a leap from our day job, jumping on the speaking bandwagon, or writing a book. There... Read More